Using Technology to Measure Safety Leadership and Culture

26 May 2022
11:30

Using Technology to Measure Safety Leadership and Culture

Safety culture is the collection of the beliefs, perceptions, and values that employees share in relation to risks within an organization, such as a workplace or community; it is a part of organizational culture and is described in varying ways globally. Over the years, safety academics across the globe have researched and produced safety culture models to be used as a tool to assess the safety culture at the workplace. Safety culture models and frameworks have evolved as the practice gained momentum, however, their agility, modality, implementation, and effectiveness have remained archaic and slow compared to scale and improvement in other areas of safety.

In the midst of the 4th Industrial Revolution, Amazon identified an opportunity to be innovative and leverage technology to create their own safety cultural leadership program, “The Safety Leadership Index”. Our technology platform, called Connections, is designed to collect direct, real-time feedback from all employees including seasonal and on-hire employees about safety and how we can improve safety at the workplace. Through Connections, frontline employees and operational leaders are regularly asked a series of questions relating to safety to understand both leaders’ and associates’ perception of site leadership’s focus on creating a safe workplace. The data collected from these questions provides an instantaneous safety health check across the entire business, specific business units, countries, sites, and individual leaders. These insights are transformed into actionable plans to rectify immediate and systemic safety issues, grow operational leaders’ safety capabilities, and inform longer-term safety strategies.